Go Fug Yourself: The Irreverent Voice of Celebrity Fashion and Pop Culture Commentaries

 

Go Fug Yourself: The Irreverent Voice of Celebrity Fashion and Pop Culture Commentaries

In the galaxy of celebrity fashion commentary, **Go Fug Yourself (GFY)** shines brightly. It is one of those few irreverent voices that, amidst a sea of red-carpet breakdowns, runway reviews, and style-focused blogs, tells it like it is. Founded in 2004 by Jessica Morgan and Heather Cocks, GFY has become a personality in the fashion blogging world because of the way it's commented on the mishaps in celebrities' style with sharp, irreverent, and often snarky commentary. But GFY is more than a fashion blog; it's a pop culture fan site for people who can laugh, are witty, and don't take the often-surreal world of celebrity fashion too seriously.

The Origins of Go Fug Yourself

Before I bring you all the latest celebrity news from GFY, I have to speak to where it all started. There are two individuals who both have professional experience with entertainment as well as editorial writing who started Go Fug Yourself as a fun side hobby. A blog named with a playful spin on the word "fugly," slang for "fantastically ugly," began life envisioning a forum in which they could beautifully trash celebrities' questionable sartorial choices, all with a light-hearted touch of humor. Their wicked wit earned them many followers eventually, and their site became one of the most popular pop culture blogs going.

At the heart of it, GFY is true to its first purpose: ripping apart bad celebrity couplings gone wrong with wickedly witty and astute observations. But don't even think for one second that they wallow in some litany of bad fashion choices. For every mean-spirited diatribe skewering the worst offenders, GFY is more than happy to lavish praise on celebrities who take fashion risks and end up styling it rather well, so a lot is being accomplished here with fashion criticism.

The Go Fug Yourself Style

The voice of Go Fug Yourself is a bit unique to celebrity fashion blogs, though. Morgan and Cocks are showing a lot of play, self-deprecation themselves, and often doling out references to pop culture and running jokes, and possess a great deal of knowledge about the entertainment world to spice up this writing style. It's like they're letting you in on an inside joke sometimes, which keeps you coming back for another bite.

While the tone of the blog is often tongue-in-cheek, never does it feel mean-spirited. Rather than condemning something particularly brutal about a celebrity's appearance, GFY discusses instead what the celebrities wear. Bloggers often joke with side-splitting captions and speculative narratives about what the celebrities might have been thinking when stepping out in some particularly outrageous outfit. It is, after all, a conversation about fashion that feels accessible, and even the celebrities themselves have been known to laugh along with the GFY commentary.

Celebrity Updates and Notable "Fugs"

GFY thrives on red carpet events, award shows, and fashion weeks where celebrities are sometimes at their most adventurous—or mis adventurous. The group brings to viewers real-time hits and misses of major events through their live red-carpet coverage, which is the fan favorite.

Let's take a peek at some of the latest celebrity gifs from GFY that had their readers in stitches or applauding:

1. Cardi B at Paris Fashion Week:

For Cardi B, a nod was expected to be given to a high level of daringness in fashion without end. Paris Fashion Week is, after all, her playground, and she has usually shown here. Head-to-toe floral bodysuits came to this season with Cardi B's second look, having her blend into the background of a garden set. GFY poked fun at the predictability of their sharpness in a funny remark: "Cardi B is the world's most fashionable bouquet; can she though even see through this floral face mask?".

 

2. Rihanna's Maternity Style:

Maternity style on Rihanna has been a hotly debated topic for some time, and GFY has been first in line to celebrate her bold approach to it. Whether it's baring her belly in sheer lace or draped in haute couture, GFY has continued to praise Rihanna for changing what maternity fashion can look like even while throwing in some good-natured jabs about the impracticality of some of her more outrageous outfits.

3. The Kim Kardashian Moment:

GFY was abuzz with the skinny on Kim Kardashian's turn at the 2023 Met Gala. Her floor-sweeping, body-hugging gown covered in thousands of pearls was hotly anticipated online, and readers were quivering to hear what the famously prickly blog had to say. And of course, by "prickly," they mean "the goofballs"; in the true GFY spirit, they noted that wearing so many fragile pearls was basically a hazardous activity (what's to stop them from getting stuck on something?) but managed to get in a good word about how Kardashian nipped up the event's "Karl Lagerfeld" theme in her own hairstyle.

 The "Well Played" Section: Not All About the Fugs

One thing that differentiates GFY from other fashion blogs or celebrity blogs is its snarky take on certain celebrities' fashion choices. However, in the middle of all jokes and spite, some of the sections are actually really important, like "Well Played." Here, celebrities are being taken as examples of really on-point style. Therefore, this section is as important as "fugs" because it lends a balanced tone to GFY's voice when speaking for fashion critique. GFY has cheered on stars such as Zendaya, who always knocks the red carpet looks out of the park thanks to stylist Law Roach, and Cate Blanchett, whose fashion is equal parts avant-garde and elegant.

The Go Fug Yourself Legacy

However, over the years, Go Fug Yourself has spread its tentacles far beyond just celebrity fashion. In addition to reviewing each other's work, the bloggers Morgan and Cocks have co-authored several novels, including the bestselling **"The Royal We"** series, a fictionalized tale of royal family drama. GFY has become a go-to destination for the particular fashion lover but also for those who want a good laugh.

Conclusion

Today, GFY thrives, its distinctive voice on the rampart of commentary on this planet stronger than ever. In Morgan and Cocks, the old-fashioned fashion critique is eschewed for something fun, a bit self-aware, even celebratory in tone. "Fug," or well played? Whatever celebrity it is, GFY's funny take, revealing angle, and always entertaining riposte is always up for grabs.

In an industry that sometimes forgets it's supposed to be fun—and maybe a little fugly—on occasion, Go Fug Yourself reminds us.